People | Planet | Purpose


Why Do We Give Back?

At GAIA Insights we believe in giving back to people and movements in need, to make the world a better place for all of us. This is why we dedicate a percentage of our annual revenue to causes we strongly believe in.

While we are all about corporate leaders, the next generation is already waiting in the wings to step out into the spotlight when their time comes. We are convinced that all children on this planet deserve a chance to shine and to live up to the potential they are born with, despite the conditions or environment in which they grow up. Therefore, we assist organizations that support children in need and help improve the health of our planet.

A purposeful act or extension of kindness to another is never wasted, for it always resides in the hearts of all involved in a chain of love.

Molly Friedenfeld

Our Collaborations

Part of our collaboration and engagement activities are specific affiliations with bodies that share our mission and values. We are deliberate in our choices and take great efforts to reach our goals.

  • We are a certified B Corporation® – Certified B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency and legal accountability to balance profit and purpose. B Corps are accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy. Since its inception in 2006, more than 4000 companies have joined the B Corp movement. Read more here about GAIA Insights’ journey to becoming B Corp certified in 2020.

  • We are a sponsor of GAIA Gives – In 2020, GAIA Insights established the independent association GAIA Gives to expand the potential of leaders who are quietly changing the world, who need and deserve further leadership development, but who may not have access to it. GAIA Gives offers professional training on select leadership topics to NGOs, charity organizations, grassroots movements and local communities either free of charge or delivered at cost. We connect amazing (future) leaders with knowledgeable experts to support them.

GAIA Insights also provides financial support to a range of organizations aligned with our values in caring for People, Planet and Purpose. You might like to take a closer look and if something resonates with you – why not consider supporting them too?

  • Coral Gardeners are on a mission to revolutionize ocean conservation and create a global movement to save the world’s coral reefs through active reef restoration. Using the latest techniques and methods, their team of gardeners grow and plant resilient corals to revive reef ecosystems. The aim is to expand restoration around the world and empower the local communities to become coral gardeners as part of a bluer economy. Together, we can restore the ocean, one coral at a time.

  • PLAN International is a development and humanitarian organization that advances children’s rights and equality for girls. Founded in 1937, PLAN International was active in 75 countries across the world and reached over 50 million children through their work in 2020. We share the belief that every girl and boy has the right to be healthy, educated, protected, valued and respected in their own community and beyond. Since 2012, we have been supporting PLAN International to fulfill children’s rights, achieve gender equality and end child poverty. Together, we are transforming lives.

  • SOS Children’s Villages provides holistic support and high quality services in 136 countries and territories around the world. Founded in 1949, today SOS Children’s Villages helps hundreds of thousands of children each year through providing alternative care, strengthening families and supporting young people on their path to independence through education and training. We also believe every child deserves the best care and a loving home, because no child should grow up alone. Together, we lay the foundations for a brighter future.

  • The Ocean Cleanup, a non-profit organization founded in 2013, works with a team of more than 90 engineers, researchers, scientists and computational modelers to develop advanced technologies to rid the world’s oceans of plastic. Ever since our #icelanternsforhope campaign in 2020 that highlighted the element of water, GAIA Insights has been making donations to support the deployment of clean-up systems. Together, we can rid the oceans of plastic.

  • WeForest imagines a world where communities and nations sustainably manage their forests and natural resources for the benefit of our climate, our environment and humanity. In 2019, GAIA Insights encouraged their community to engage in a campaign to support this cause. Since then, we made donations that have funded approximately one hectare of 2500 trees planted in Brazil so far. Together, we engage in reforestation for People and Planet.

  • World Wildlife Fund leads international efforts to protect endangered species and their habitats, as well as address global threats such as pollution, over-fishing and climate change. As the world’s leading conservation organization, WWF works in nearly 100 countries. We are gladly supporting them to develop and deliver innovative solutions that protect communities, wildlife and the places in which they live. Together, we can sustain natural resources and biodiversity.

Our Business Ethics Policies